Desiree Perez is doing something magnificent when it comes to helping out Jay-Z with building up Roc Nation. She has been known as the excellent contract negotiator that continues to helping Jay-Z in his quest to find new entertainment and develop new artist.
Perez has become one of the Billboard women of the year because she has such a fierce energy when it comes to leadership. Everyone is not cut out for the type of work that Desiree Perez does, but she appears to be so good with what she is doing. Desiree Perez has really been able to solidify herself as a serious business leader that knows how to negotiate contracts and build relationships with other business Leaders.
No one really has to look hard at her connection to Tidal, Roc Nation Sports or Roc Nation entertainment to see her influence. It is evident because of the big contracts that these artists for these businesses are getting. Desiree Perez knows a lot about getting the best deals for the people that she represents. This has become something that she has done time and time again, and the great thing about this is the way the other people perceive Roc Nation in accordance to her work.
Other people want to become associated with Roc Nation when they see the types of deals that Desiree Perez is able to get for other artists and athletes that she is associated with. This is the thing that is going to make the Roc Nation team strong. The best athletes and the top selling artists are going to be glad to become part of this team because they know that the contract deals are great. Desiree Perez is the one that is responsible for this level of greatness. This is a win-win for Jay-Z.