How Lori Senecal is Making Changes in the World of Business

Lori Senecal is a respected advertising agent who has been named as one of the top “Agency Executives to watch” in 2016. It is a very exclusive list that only had three other names on it. Lori had also been named in ‘Advertising Age’s “ Women to Watch” list in 2014.

Lori Senecal is the global CEO at Crispin Porter and Bogusky, which she joined in 2015. She oversees the company’s worldwide growth and expansion, manages the coordination of the firm’s ten international offices and focuses on the agency’s continued global development. Since joining the organization, she has helped to boost its revenue by 21%. One of her best quotes is, “Creativity isn’t just a talent but a behavior.”

Crispin Porter and Bogusky, under her leadership, have been recognized as the “Creativity Innovators” of the year 2017 and have won the Infiniti global creative account. With her embrace of technology innovation, Lori has influenced the culture and business way of Crispin Porter and Bogusky, making it a trend setter through creative marketing strategies. She focuses and puts to good use the talents of her staff, fueling the entrepreneurial spirit within the organization and account leadership. Check out Adweek for more info.

Her journey in power began in New York, where Lori served as President of the Flagship New York office of McCann Erickson. Lori later joined Kirshenbaum Bond Senecal where she was the global Chairman and CEO and where she oversaw 500 employees. Lori received the Quantum leap award for leadership and innovation at the AWNY Game Changer awards in 2013. Visit Bloomberg for more info.

Lori is a self-described “shy introvert” who has managed to break the stereotype that only big personalities can work in the advertising agency industry. She is noted to be very soft spoken and yet has a very dominant role in the business world making her a welcome contradiction to what is usually expected of CEO’s and more so, women entrepreneurs. Lori is a role model for many people because she has worked with them and has shown that women should rise and take their place in the major leadership positions because they are well able to lead. Check out youtube to view more videos.

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