Doe Deere is more of a fashion outlaw than she is the traditional CEO. She runs a company called Lime Crime that makes the most outrageous colors for cosmetics anyone can find. Doe Deere makes cosmetics to help women shock everyone around them, but she is also a girl who does not play by the patriarchal rules that have governed fashion for a long time. Doe tells women to do things that do not seem kosher, but she is not telling all women to break all the rules all the time. It would look a little strange for a woman to go in public with peep toe shoes in the middle of winter with patterned hose and four different bright patterns on.
Doe starts with suggesting that women start adding patterns to each other. Fashion designers today love to mix patterns, but a lot of women think they are not cleared to do something that is so brave. Wearing one pattern on top and one pattern on bottom is a great idea for any woman. There is nothing stopping a woman from wearing all her favorite patterns at the same time if she wants to.
Mixing bright colors is a major faux pas in most fashion circles, but the rules are not what they used to be. A woman can wear a bright lip and bright eye at the same time, or she can wear her bright yellow jacket with her neon orange skirt. No one can tell women what to wear anymore, and there is a possibility that a woman could wear her brightest clothes with her brightest makeup.
Women have shoes that they have to pull out of the back of their closet when they are working on their summer or winter clothes, but there is no reason to segregate all their clothes and shoes. Winter and summer shoes are not a thing anymore, and a woman who loves her peep toe shoes should wear them when she wants. Men get told to not wear sandals with socks, and women get told to not wear peep toes with stockings.
Telling women to dress their age is probably the most patriarchal thing that has ever been done. Doe knows that men want young women to dress like young women and older women to dress like older women. She knows better than that, and she wants women to wear the things they love to wear. A woman with great legs should wear mini skirts if she wants to, and a woman who still loves her long hippy skirts should wear them. Telling a woman to dress her age is more like a challenge for Doe.
Having hair that is a strange color is something that women have been discouraged from doing by being told that they are only allowed to wear neutral colors. The neutral colors that women have to wear because of their blue or purple hair wash them out, and Doe thinks that is ridiculous. Women can wear any colors they want no matter what kind of hair they have, and that is the heart of her philosophy. Do whatever makes a girl feel beautiful.
Check out Doe Deere on Pinterest