Ideas require several generations of time to fully develop into concepts that can have an impact on popular culture. In the case of food dishes for restaurants, concepts that become hugely popular have a period of germination of decades. In the case of garden salads; healthily grown, prepared, and enhanced with the correct and healthy ingredients, the time had come, and three creative friends from Georgetown University in Washington chose to begin a business, a restaurant, showcasing their need for healthy foods in the guise of salads. This revolutionary restaurant concept based on personal needs is now a chain and spells great success for the three friends. Nicolas Jammet, Jonathan Neman, and Nathaniel Ru. The three began Sweetgreen from its inception on M Streer in Georgetown to multiple locations in the United States of America.
The idea of Sweetgreen is to use only healthy ingredients. The lettuce and vegetables are organically grown. The Chicken used is free range and only feed a vegetable mixture of food. Their salads are delicious. The original idea and first restaurant were funded by 40 relatives and friends, and the three were fortunate that all their parents were part of the burgeoning entrepreneur class. The venture funding for Sweetgreen has totaled $95 million, and the restaurant locations have increased from 31 to a planned 40 by the end of fiscal 2016. Ru’s parents were owners of a restaurant business, which may have given him an edge in his career choice. Ru recently addressed a marketing conference at the Wharton School entitled, “The New Era of Marketing: Globalization, Analytics, and Choice“.
From college chums, little more than boys to men and business moguls, the three are bringing a modern sense of business structure and operations to their already growing chain of restaurants. They have built a business, a brand, and continue to profit and grow in sophisticating this unique brand. The proof of their success is in their salad products and the quality of service experienced when dining at a Sweetgreen’s restaurant. If you have not eaten at a Sweetgreen location, you will not be disappointed by their generous, healthy, and delicious salads.