Sweetgreen is a very popular Georgetown restaurant that local college students for great meals of high quality at a reasonable price. Sweetgreen was started by 6 years ago by three local college Hoyas: Nathaniel Ru, Nicolas Jammet, and Jonathan Neman. The innovative eatery was the brainchild of the three at the start of their senior year. They were concerned that Georgetown had offered such limited healthy food options. Their logic was impeccable, they loved food, had a group desire to create something new, and were all intent on finding solutions for their own futures. They sought advice from many sources, including architects, other restaurant owners, and even faculty at Georgetown.
After developing their own Business Plan, they realized none of them had any previous experience with running a restaurant. They did have parents who were successful in business, but they themselves had never operated a business. Their “new eyes” on such a business turned out to be a good thing. They approached launching the business in a small space with short funding and other resources. This forced them to think creatively and start out with minimal elements. The only thing that they decided was without compromise was that their food be made from only high quality ingredients and that it all be made sustainable ways.
Although the restaurant was not actually a college project, the three spent their senior year to learn new business acumen and apply it in their founding of Sweetgreen. They had learned about how important having a business driven by real value is to their customers. They saw how important a community’s culture is to building brand loyalty. They learned this in business school in the new program in effective entrepreneurship.
They went further and in 2010 they also giving back to their community through their Sweetgreen in Schools program. It helps kids get better health and nutrition knowledge with workshops and other activities. Students get hands-on training in these workshops at many schools in New York, Washington D.C., Maryland, and Virginia. They have helped educate over 20,000 kids in basic cooking and smart choices when eating.