Juan “OG” Perez; Roc nations longtime friend and business partner is one of the Hip-Hop icon JAY Z’s best friends. When they hit the streets, the world watches as they have celebrated their many accomplishments together in lavish boss style. “OG” Juan Perez is the President of Roc-La-Familia a sublabel under Rock-A-Fella Records which includes Reggaeton artists and international music. Although Shawn “Jay-Z” Carter is the founder and CEO of the company, over the years, Juan “OG” Perez has been steering it through its successful international ventures with outstanding results.
Born and raised in Harlem New York, Juan “OG” Perez attended school in Manhattans Upper West Side. Being born and raised in New York eventually led him to be introduced to JAY Z in 1996 through Roc-A-Fella Records co-founder Kareem “Biggs” Burke, all of them instantly becoming lifetime friends. Since then they have become business partners in multiple ventures\, from music to real estate ventures and sports bars. They both own many sports bars and lounges around New York City, the first being “The 40/40 Club”, which was one of their most successful club ventures, expanding to five new location since it opened. In his early years in the music industry Juan “OG” Perez was the owner of Baseline Studios based in New York, which furthered his experience in business and music, leading him to become apart of Roc-A-Fella records eventually.
Over time of being seen together continually making business moves, Jay-Z and Juan “OG” Perez received the nickname Roc Boys, as they have been great influences in each industry from business, to music, to even sports. Their equal love for sports, lead them to create “Roc Nation Sports” in 2013 which was yet another successful extension of Roc Nation as the brand grew immensely in support of athletes and artists everywhere.