Lori Senecal’s Expert Advice To Digital Marketers Looking To Move Masses In 2017 And Beyond

Lori Senecal is a tech savvy digital leader who always has information on trending innovations. In the second wave of 2017, Lori expressed her remarks on how consumers perceive digital advertising and the future of the field. She stated that society is inclined to fast and clear ads such as videos and images. She explained that ads are lacking in creativity risk not going viral. Lori Senecal advised marketers to come up with a genius way to catch consumers’ attention boldly. She went ahead to outline specific ways digital ads can move waves in the new digital era.

According to Adweek, Lori began by explaining that it is vital to aim for the heart throb of the ad. Integrating an authentic emotion that viewers can relate to is a sure way to sell a brand. One way of achieving that is having real people play the parts in the ads. Having strong women in ads appeals to both genders because society is inclined towards empowering the female gender. Additionally, a pleasant viewing experience adds to the chances of people learning about the brand. Colourism is a basic but core part of creating delightful imagery. Humor is a memorable way of having the ad’s information ingrained in viewers’ minds. Apart from just having a catchy ad, it is smart to note the things that might distract viewers, such as obvious money making schemes.

It is important to optimize the ads for mobile phones because almost everyone owns a smart phone. Maintaining a visionary element is sure to add to the longevity of the ad. Afterward, data analytics are great pointers for the future of the brand. For more info visit Crunchbase.

Lori Senecal is the CEO of Crispin Porter & Bogusky on an international level. She has a history of accelerating the growth and revenues of international firms such as CP+B which she served for two years. Lori is the recipient of the Quantum Leap award which honored her leadership skills. The Advertising Age recognized Lori for her expert growth rate which places her among the most successful women in the world. Lori is an all-round lady who spends her free time in photography and technology.

Richard Blair of Wealth Solutions’ Mission for Austin’s Community

A recent article was created concerning the services that Richard Blair, the founder and CEO of Wealth Solutions, provide. Located in Austin, Texas, Richard Blair’s company provides top notch services allowing its clients to protect, grow, and manage their assets being that it’s an investment advisory firm. This firm is also a registered investment advisory (RIA) firm, and Blair is highly experienced with several certifications which include CES, CAS, CFS, and RICP.

 

Blair believes that everyone needs a solid plan in the pursuit of all their financial goals. Having said that, he focuses on greatly assisting the community of Austin by offering retirement planning and wealth management to his clients. Blair uses a three pillar approach to accomplish that for his clients which are as follows:

 

Pillar 1: Helping the client in laying out his/her financial roadmap.Pillar 2: Developing a long term strategy to meet the client’s investment needs.Pillar 3: Meeting the client’s life insurance, long term care, and annuities

About Richard Blair

  • Pillar 1: Helping the client in laying out his/her financial roadmap.- this is to identify their goals, strengths, growth opportunities, and risk tolerance.
  • Pillar 2: Developing a long term strategy to meet the client’s investment needs.- this is tailored to meet the specified investment goals and liquidity needs of the client by managing and reallocating assets to full maximum performance of the client’s portfolio according to the market. At the same time, this assistance will reduce the impact associated with negative periods for the client’s investment.
  • Pillar 3: Meeting the client’s life insurance, long term care, and annuities- this is done after he adhered to the steps in pillars 1 and 2.

 

 

Richard Blair of Wealth Solutions started his business in 1994. He earned his bachelors degree in finance and financial management services, and he earned his certifications in CES, CAS, CFS, and RICP. He has developed his firm with the objectives to offer advice and customized investment, wealth preservation, and retirement strategies. He enjoys the challenge in assisting others to accomplish their financial goals. And his decision to provide financial advice and services to small businesses, families, and individuals was hugely influenced from his family’s teaching background. His mother and grandmother were teachers in which he witnessed the effect of how teaching increases people’s knowledge as well as their confidence.

 

Reviewing The Life And Long Career Of Tony Petrello

Tony Petrello is a reflection of the fruits of good leadership and maintaining focus on offering services that are focused on developing unique products and services.

He has been the CEO of Nabors for over 20 years and the success the company enjoys today is as a result of the effort he offered in the period he has held position as a leader. His long and successful career has been an inspiration to many and he has been working on developing a unique corporate ethics culture.

In 1991 when he was hired to work with Nabors, Tony Petrello had served at several companies previously. He already had sufficient managerial skills and as a result, the company appointed him to the Board of Directors and the Executive Committee. During the same year, Nabors offered him a chance to lead the company as the CEO and President, a position he steered seamlessly. Tony Petrello worked as the CEO of Nabors from 1991 to 2011, when he took a short break before picking up again in the same year. The reason the company has retained his position for so long is because of his unique skills and diligent leadership that has brought about great ideas and developments.

Apart from leading the company, Tony Petrello leads strategic planning and initiatives that are directed at enabling the company to adapt working strategies and developing a unique system that would inspire success and growth. With the support he has been getting from other professionals, Tony Petrello has managed to move Nabors from a small entity more than 20 years ago to an international company today.

Prior to getting approval to lead Nabors, Tony Petrello worked with Baker & McKenzie, a law firm where he practiced in the areas of corporate law, taxation and international arbitration. Between 1986 and 1991, he worked with the law firm at their New York office. Tony Petrello is a highly educated professional, who holds a degree in J.D. from the Harvard Law School. He also earned a M.S. and B.S. in mathematics from the Yale University, shaping his career well towards leadership.

For more information about Nabor Industries and Anthony Petrello, just go here.

Adam Goldenberg; The Innovative Fashion Retailer Who Actually Listens To Consumers

An unlikely fashion mogul, Adam Goldenberg, co-CEO and co-founder of JustFab Inc., is pleased with his company’s new name, the TechStyle Fashion Group. After all, TechStyle Fashion Group’s brands, including JustFab, Fabletics, FL2, ShoeDazzle and Fabkids were launched online, and Goldenberg’s specialty is online brand building. Even the company’s signature membership model would not be possible without technology, therefore, the new name is ideal. Fabletics may be opening physical stores, however, they remain an online business.

Using data from customer’s feedback and style quizzes allows TechStyle Fashion to give customers exactly what they want, and for Goldenberg, it is working out very well. Adam Goldenberg envisioned having control over everything, including manufacturing, distribution and sales, a new concept in the fashion industry, nevertheless, TechStyle Fashion is now one of the largest fashion retailers in the nation.

Read more:
JustFab raises $85M at what sources say is a $1B valuation
JustFab becomes TechStyle Fashion Group

An entrepreneur since age 13, Goldenberg’s success didn’t surprise anyone who knew him well. His Gamer’s Alliance website was bought when Goldenberg was only 17, and Intermix, the company that bought his website hired him. By age 19, Goldenberg was the youngest COO of a company in history. Staring an online brand building business called Intelligent Beauty before JustFab, Adam Goldenberg had plenty of experience in eCommerce before TechStyle Fashion, which he used to turn the company into success with over four million VIP members.

Named as a CEO to Watch by Built in Los Angeles, Adam Goldenberg explained that his company’s success is metrics-driven, and due to his team’s adaptability. Goldenberg made the TechStyle Fashion Group as success by listening to consumers and giving them on trend style at the right price point. Saying he liked to surround himself with smart, passionate people, the TechStyle Fashion Group’s motto is ‘Be passionate.”

Built in Los Angeles isn’t the only media outlet to notice Adam Goldenberg; CNBC spoke to him about his company’s name change and the future of retail fashion. Saying the name TechStyle Fashion reflected the company better than JustFab, Goldenberg explained that the company grew so quickly that they needed a new name. An online fashion retailer that does not stock obsolete merchandise does not have any trouble getting rid of an obsolete name.

Check Adam Goldenberg on LA Times
Find out everything regarding Adam Goldenberg at Entrepreneur.wiki

David Osio Is Still Growing His Empire And Finding New Ways To Help More People

David and his partners at Davos Financial group have just recently released a new tool that is going to go a long way in helping their clients make more informed decisions in real estate, which in turn will help them be more successful on average. Gerard Gonzalez, David Osio’s partner and executive director for Davos Financial, personally spent a lot of time on the tool, tweaking it and making sure the predictions and calculations were correct. Now, they have a working product that they released for all their clients that helps them see all the given information on a specific property when they need it. This is a huge step in the right direction for the company, and it is an impressive accomplishment coming from such small beginnings.

 

David Osio has become a big name in the real estate and investment industry today, as he has become very wealthy building up his empire and company over the years. His company, Davos Financial, started as a small business with his partners, Gerard Gonzalez, and Pablo Bausili. Today, they help many people with their finances and investment decisions when it comes to real estate. They have even released a new mobile app to help their clients with their real estate decisions. This tool will allow them to pull up specific property information to get estimates on potential gains or losses the property might produce. For David, this is only the beginning, as he still has big plans for the future and will continue to develop new methods for helping his clients.

 

David has been leading his company towards new heights for a long time with his ambition and work ethic behind it, and this new app is just another step in the right direction. The quality of giving back and trying to share knowledge is one of the aspects that makes David Osio great and respectable not only in his industry, but as a person. He also regularly tries to sway others into the same direction and to use success for worthwhile causes, as it is the contribution itself, rather than the size that really matters.

Learn more:

http://www.davidosio.com/

 

Everything You Should Know About Eric Lefkofsky

Mr. Lefkofsky is an entrepreneur, who is the CEO and founder of Tempus. Additionally, he has co-founded other organizations such as Groupon, ECHO, INWK, Uptake, and Mediaocean. He is the co-founder of Lightbank, a Chicago-based venture capital firm. Lightbank has investments in over 100 companies. One of these investments is in the dating app, Coffee Meets Bagel. Another company is BeachMint, an e-commerce company. He was brought up in Southfield, Michigan and studied for his undergraduate and law degrees at the University of Michigan.

 

His Entrepreneurial Spirit

 

Lefkofsky has always been an entrepreneur. His first business was selling carpets while at the University of Michigan. When he completed school, he teamed up with his friend and they borrowed money, which they used to start an apparel company in Madison, Wisconsin. They, later on, created an internet-based company, which specialised in promotional products. They eventually sold their small internet startup in 2000.

 

Eric Lefkofsky and Cancer Research

 

Together with his wife Liz, they have donated a lot of money to cancer research. Most of their donations have been through the Lefkofsky family foundation. For instance, in 2015, he donated a million dollars to the Robert H. Lurie Comprehensive Cancer Center. A month before that, the foundation had donated half a million dollars to gastric cancer research conducted at Stanford University. In November of 2016, the foundation gave a quarter a million to the Weill Cornell Medicine, which is involved in breast cancer research.

Eric Lefkofsky has donated millions of dollars to cancer research in his life. However, with his new effort, he will be able to fight cancer in a better way. His new organization, known as Tempus allows him to take a smarter approach in the fight against cancer.

Since leaving his position as CEO of Groupon, most of his time has been spent creating Tempus. The startup has mostly been operating out of Lightbank, another of Lefkofsky’s startups. The level at which he works in Tempus is not quite clear. However, it is quite clear that he plays a major role there.

 

What is Tempus?

 

On its website, the organization says its work is to facilitate professionals involved in cancer treatment more efficient. It does this by assisting them to make data-driven decisions in real time. According to the website, the organization utilizes genome sequencing and analyses to assist doctors to understand their patients’ tumors.

The organization relies on the collection of huge amounts of genomic information. It then utilizes complex data analysis to help doctors give their patients personalized medical solutions. The aim is to ensure that patients get the best care plan possible. Currently, the company only specializes in research for lung, breast, and pancreatic cancer. However, it hopes to add more types of cancer as time progresses.

Tempus currently employs 29 people. One of its notable employees is Hunter, who was formally a director at HighGround. Another notable person at Tempus is the VP of Engineering at Tempus Anil Saldanha. The VP was formally alum at Trustwave. Additionally, a former VC at Lightbank, Ryan Fukushima now holds an executive role at the organization.

More about Lefkofsky’s ventures can be read here.