Ken Goodrich had focused his entire business career on the resurrection of failing companies and nursing them back to life when he purchased Goettl Air Conditioning in 2013. Goettl is a leading air conditioning company that was established in 1932 by brothers Gust and Adam Goettl. They were the first to introduce evaporative cooling and refrigerated air conditioning technology to the hot and dry desert communities of the Southwestern United States.
Goettl served four generations of families and literally changed the lifestyle of the region for the betterment of all. There is no doubt that air conditioning spurred population growth in the area because people could live more comfortably in the hot climate.
For years Goettl enjoyed a prosperous growth of the business as they are located presently in Phoenix, Tucson, Las Vegas, and Southern California. One of the hallmarks that Goettl has been known for is its excellent customer service and fair pricing.
However, in the nineties, Goettl was purchased by a large national management company and things began to deteriorate from the beginning. It is difficult for absentee management to deal with all of the day-to-day details it takes to run a regional company like Goettl.
Once Goodrich saw the opportunity and purchased the company he dove right in and met with lots of customers and employees. His analysis of what had happened was that the management company focused more on raking in profits than it did in taking care of customers.
Goodrich implemented a very focused customer service initiative and make it known that from that point forward customers would have a 100 percent satisfaction guarantee on all products, services and installations. He went on to say that if the customers are not happy then you do not have a business. For more details visit Crunchbase to know more.
Another bold move, according to BizJournals, the acquisition of Southern California’s Walton Heating and Air. For years Goettl had been primarily involved with the residential end of the air and heating business, and Walton had been more in the commercial HVAC end of the business. By joining forces both companies would reap the rewards of the other’s strengths. That is precisely how things have worked out.
Todd Longbrake, the former owner of Walton said that he had grown his company as much as it was going to grow and it was time for new ideas. Once the acquisition was finalized, the California connection grew tenfold in the following months.