Lori Senecal is a tech savvy digital leader who always has information on trending innovations. In the second wave of 2017, Lori expressed her remarks on how consumers perceive digital advertising and the future of the field. She stated that society is inclined to fast and clear ads such as videos and images. She explained that ads are lacking in creativity risk not going viral. Lori Senecal advised marketers to come up with a genius way to catch consumers’ attention boldly. She went ahead to outline specific ways digital ads can move waves in the new digital era.
According to Adweek, Lori began by explaining that it is vital to aim for the heart throb of the ad. Integrating an authentic emotion that viewers can relate to is a sure way to sell a brand. One way of achieving that is having real people play the parts in the ads. Having strong women in ads appeals to both genders because society is inclined towards empowering the female gender. Additionally, a pleasant viewing experience adds to the chances of people learning about the brand. Colourism is a basic but core part of creating delightful imagery. Humor is a memorable way of having the ad’s information ingrained in viewers’ minds. Apart from just having a catchy ad, it is smart to note the things that might distract viewers, such as obvious money making schemes.
It is important to optimize the ads for mobile phones because almost everyone owns a smart phone. Maintaining a visionary element is sure to add to the longevity of the ad. Afterward, data analytics are great pointers for the future of the brand. For more info visit Crunchbase.
Lori Senecal is the CEO of Crispin Porter & Bogusky on an international level. She has a history of accelerating the growth and revenues of international firms such as CP+B which she served for two years. Lori is the recipient of the Quantum Leap award which honored her leadership skills. The Advertising Age recognized Lori for her expert growth rate which places her among the most successful women in the world. Lori is an all-round lady who spends her free time in photography and technology.